About Shelf Rabbit
Product discovery, supplier research and sourcing, with practical checks for deciding which opportunities are worth investigating.
Shelf Rabbit is an independent ecommerce publication. Product discovery, supplier research and sourcing, with practical checks for deciding which opportunities are worth investigating.
Every article cites its sources, with official and first-party sources preferred for factual claims. Where an article includes our own reasoning or illustrative arithmetic, it is labelled as such and kept apart from sourced facts.
How articles are produced
Articles are researched and drafted with AI assistance and checked against the sources cited in each article. Read our editorial standards for how sources, images and corrections are handled, and our disclosure for who publishes this site. Automated checks reduce errors but cannot guarantee accuracy, so every claim links to its source.
Corrections
We correct factual errors when we find them, and show when an article was last updated.